LIVE EVENT - Advanced Coaching Skills & Therapeutic Wizardry

Value: £2,000

3-Day Live Workshop via live-stream from the comfort of your home or office (5–7 September 2025). This is the very last time I'm going to be running this.

Dive deep into calibration, connection and what I call 'super acuity' – develop 'x-ray vision' for the deeper structures that keep clients stuck and learn the 'ninja' skills that take your confidence and impact-certainty through the roof.

What you'll discover:

• Advanced calibration skills that let you see what most coaches miss
• Incisive questions and linguistic structures for breakthrough conversations
• How to work with double-binds – the counterintuitive structures that keep clients stuck
• Transformational metaphors that create instant shifts
• 'Super acuity' – the ability to perceive the deeper patterns at play
• The 'ninja' skills that separate master coaches from the rest

This intensive workshop is normally reserved for my Advanced Programme members (and if you’re one of the people who’s done it before, you’re going to see new levels and depths, because the nature of this work is so “beyond the content”. Each immersion dissolves the hypnosis of surface-level coaching.)

You get immediate access to full workshop details for the September live sessions.

And yes, you’ll get full access to the recordings — so you can revisit the material anytime and keep getting fresh, deeper insights.

BONUS #1 - Coaching Package Unpacked

Value: £2,195

Go behind the scenes of a 12-month, £50,000 coaching package as it unfolded LIVE

This is the profoundly transformative journey with my client, retired psychiatrist Ian Russell, that you may have heard about. For the first time ever, I conducted a 12-month, 5-figure coaching package with a paying client LIVE in front of an audience of coaches and therapists. You’re going to:

• Build even greater confidence and certainty in your abilities as a coach so you feel better and better about yourself and the impact you have as a coach.
• Uncover your unique ‘philosophy of change’, the kind of ‘deep knowing’ that telegraphs your certainty and competence to others.
• Develop your ‘professional toolkit’ with the leading-edge perspectives, philosophies and frameworks that lead to genuine, sustainable change (including distinctions and perceptual skills I’ve only shared with my Advanced Coaches until now).
• Create a sense of deep, authentic connection with your clients, your inner wisdom and the deeper intelligence of life itself. You’re going to experience more and more of that presence and connection in your coaching sessions (as well as in the rest of your life).

What you'll discover:

• How to structure transformational coaching packages that clients are excited to invest in
• The exact process you can use to create lasting change over 12 months
• How to deal with challenges, objections and struggles in long-term coaching engagements
• A simple "navigation system" for getting to the heart of the matter quickly
• How to establish healthy boundaries and avoid contamination
• The keys to having a truly transformational impact with your clients
• How to introduce the principles behind clarity to any client

This isn’t theory - you’ll watch real transformation unfold month by month, session by session. You’ll see every breakthrough, every challenge, and exactly how I navigate the entire journey.

BONUS #2 - High-Ticket Enrolment Unpacked

Value: £2,195

Watch me enrol real clients on high-ticket packages and learn exactly how to do it yourself. I held enrolment conversations with 4 prospective clients LIVE, enrolling them (or not) on high-ticket programmes.

Most coaches I speak to these days see the value of doing high-ticket programmes. Whether that’s coaching packages, 1:1 intensives, group training programmes or retreats with your clients, the advantages are pretty clear:

• Massive Impact: Doing deeper work (often over a longer period) increases your ability to have a massive transformational impact in your client’s life.
• Committed Clients: When your client truly sees the value of investing in themselves at a high level, they tend to be deeply committed to their own transformation.
• Deep Satisfaction: Speaking to you as a coach, you get to experience a deep satisfaction in knowing you can deliver the goods when you see the profound difference you’re making in your client’s life.

But there’s another benefit that’s not quite so obvious…

When you’re working with a handful of clients on high-ticket packages and programmes, you get to spend a lot less time selling and a lot more time coaching. Working with committed clients on longer-term, high-ticket coaching packages allows you to:

• a) be very selective about who you work with,
• b) go ‘above and beyond’ in the level of service you provide, and
• c) earn a premium fee that’s fully aligned with this level of service and impact.

In High-Ticket Enrolment Unpacked, you'll learn:

• The simple roadmap you can use for enrolling any client
• The 'magic words' that set the frame for enrolment conversations
• How to identify people most likely to invest in high-ticket programmes
• The two essential things your client must understand before they'll invest
• How to handle objections like "I can't afford it" and "I need to think about it"
• How to find out what your client really, really wants (the thing they’ll actually pay for!)
• The mindset shift that changes everything about enrolment

Part of my vision for you is that you fall in love with enrolment conversations so you can grow your business and make the difference you’re here to make. (And if you’re an experienced coach who already loves them, I want you to fall even more deeply in love with them!)

BONUS #3 - Belief-Change Fundamentals

Value: £597

Q: How can you develop a high-precision approach to belief-change so you and your clients can dissolve limitations to create the specific results that matter to you, and live the lives your hearts desire?

You’re going to develop a high-precision approach to dissolving limiting beliefs so you and your clients can create the specific results that matter most.

You’re going to learn the fundamentals of working with limiting beliefs, so you’re standing on solid ground as you discern what’s really going on for your client.

As a result, you’ll be able to increase your impact-confidence and make a bigger difference (it’s a lot easier to help someone when you understand the landscape.)

As a lovely side-effect, you’ll start seeing through your own limiting beliefs so you can create the results that truly matter to you as well as your clients.

You’re going to be getting a felt sense of the nature of true identity (this is crucial because this is one of the main ‘leverage points’ you have to share with your clients).

You’ll also be learning the linguistic and sensory structure of limiting beliefs (language is a doorway into your client’s world, so I’ll be showing you specific questions you can ask to uncover what’s been holding them back until now).

You’ll be learning about the paradoxical nature of double-binds, and why most coaches innocently end up reinforcing the bind, rather than dissolving it (true story!)

You’ll learn how to point people to their true identity and their innate capacity for realisation, the keystone for truly transformational impact. People regularly cry tears of relief when you help them see through their perceived limitations, and wake up to the truth of who they really are.

BONUS #4 - Spellbinding Storytelling & Transformational Metaphor

Value: £795

Learn to craft impactful stories and metaphors that captivate attention and help clients have life-changing insights so you can become a truly spellbinding storyteller. You’ll learn how to

• Use stories to put people at their ease and get into a feeling of connection, quickly
• Captivate people’s attention and fascination as you take them on a journey of discovery
• Use metaphors to make your points clearly and bring your ideas to life (you can think of metaphors as ‘the ultimate communication skill’)
• How (and when) to use stories to help people ‘take off their armour’ and become more receptive to what you’re saying
• Recognise other people’s metaphors and utilise them e.g. to counter objections, handle concerns and dissolve 'resistance' easily. (In fact, you're going to discover why the whole idea of resistance is just a metaphor; a kind of 'phantom' that starts disappearing once you see it's just an illusion.)

You’ll also be playing with some of the ways you can have a ton of fun with stories, including ‘saying the unsayable’ and delivering outrageous messages to people.

I’ll also show you how to generate ‘business-friendly’ metaphors that you can use in situations where it would be inappropriate to say, “let me tell you a story”.

Over the years, I’ve used stories and metaphors in all kinds of situations, ranging from getting my boss to cut me some slack while I fixed a business problem, to getting a bouncer to let my friends into a nightclub, to negotiating a 50% pay increase!

You'll discover:

• How to recognise the metaphors dictating your clients' experiences
• Creating and weaving your own transformational stories
• Using stories to help people 'take off their armour'
• Generating powerful metaphors on the fly
• Making abstract concepts tangible through story

BONUS #5 - Enrolling Clients via Facebook Messenger & Other Apps

Value: £495

Over the past decade, I've enrolled literally hundreds of clients using Facebook, Messenger and other 'conversational apps'. This is such a powerful medium, but very few people know the simple keys to making it work well.

In this powerful 3-hour masterclass, you’re going to be learning the key distinctions you need to take people on a journey from barely knowing you, to being ready to enrol as a client. Best of all, it allows you to enrol clients in a way that feels great!

You’re going to discover the simple keys to enrolling clients through conversational messaging that feels natural and authentic. (One client used this exact method to enrol someone on a £10,000 coaching package via WhatsApp within 48 hours of completing the workshop!)

BONUS #6 - The Language of Transformation

Value: £1,295

Once you know the language of transformation…

It makes it easy for you to develop heart to heart connections and trusted advisor relationships.

It gives you the confidence to ask great questions, and know ‘the right thing to say’
.

You learn how to really engage your audience, and have them hanging on your every word

It allows you to easily and ethically influence clients and the other people who matter to you, whether you’re enrolling them in programmes & projects you’re passionate about or you’re inspiring them with a bigger vision for their lives.

The language of transformation allows you to create the conditions for insight, and guide people with wisdom & care.

As you become a master of language and conversational transformation
 you start to feel the deep inner confidence you get from truly knowing you can make a profound difference to others.

You’re going to master the six essential “languages” that create engagement, enrolment, connection, impact, breakthroughs and transformation.

• The language of engagement (influence, persuasion, bringing people along)
• The language of enrolment (sales, signups, objection handling)
• The language of connection (intake, listening, transformational questions)
• The language of impact (creating the space for insight)
• The language of breakthrough (belief systems, opening possibilities)
• The language of time (how clients organise themselves in space and time)

Whether you’re growing a coaching practice or leading a multinational corporation, ultimately, the difference you make in people’s lives is the thing you get rewarded for. And language is the delivery system for making that a reality.